Chapter 21: Social Network Integration

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By this point you’ve seen enough technology to create your own Facebook- or Twitter-style site from scratch! Despite that capability, integrating with existing social networks lets you leverage the millions of people already engaged with other networks, and it’s far easier. You will learn about simple ways anyone can integrate social media as well as integration with advertising services. The realities of web marketing, advertisement integration, and working in the discipline complete the chapter, leaving you prepared with all of the fundamentals of web development.