Chapter 20: Search Engines


Search engines are the primary means of navigating the web. If your website does not appear in search engine results, then it will be difficult for potential users to find you. This chapter covers the history and theory behind search engines including their various components and algorithms such as PageRank. Techniques for optimizing your website for these engines are covered so that you can ensure your site is found and shows up in potential users’ search results in approved ways. Less scrupulous techniques are also discussed along with the consequences for getting caught using these techniques.